Executive Summary vs. Elevator Pitch

Executive Summary / Specific Aims Brief

Formatting and Directions

  1. One-inch margins
  2. Arial 10 font
  3. One page maximum - be concise but clear and thorough
  4. One paragraph per question, numbered as below
  5. Include your company name on line one, and your name and email address on line two

Answer These Questions

  1. What are you developing?
  2. What are the problems, unmet needs, and limitations?
  3. Cite evidence: Have others tried and failed? What does the literature say?
  4. Compare current solutions against yours: Why is your product better, what is innovative, and are there any similar products (e.g. FDA-approved)?
  5. Who is the product for and how/where will it be used?
  6. What is the objective for your project?
  7. Have you conducted preliminary research and what did you find?
  8. How do these findings support your main scientific premise behind this technology?
  9. What will be the overall impact and likelihood to sustain impact on the discipline, practice, science?
  10. If Phase I, how will successful completion of proposed work enable Phase II activities? -OR- If Phase II, what did you demonstrate in phase I and what will be the commercialization activities?
  11. Phase II aims cannot be mere extensions of Phase I; they have to logically advance the development of the technology commercialization? If Phase I, what are your one to three specific aims? -OR- If Phase II, what are your two to four specific aims?
  12. What specific activity will achieve the goals and specific aims, and how will you prove the hypothesis?


Elevator Pitch for a Potential SBIR Proposal

Formatting and Directions

  1. One-inch margins
  2. Arial 10 font
  3. One page maximum - be concise but clear and thorough
  4. One paragraph per question, numbered as below
  5. Include your company name on line one, and your name and email address on line two
  6. Write as if it is for a stand-up presentation, maximum 10 minutes (no projector)

Answer These Questions

  1. What is the need or problem that exists out in the marketplace or in the real world?
  2. Who has this need - who is the customer?
  3. What innovation or product are you developing that will satisfy this need, and what makes your innovation special?
  4. What will be the benefit (value proposition) to the customer from purchasing the product?
  5. What research (in the SBIR project) do you need to conduct in order to realize your innovation?