Elevator Pitch


Write an elevator pitch for a potential SBIR proposal.


  • One page maximum – one inch margins, Calibri 11 font or comparable
  • One paragraph per question (below), five paragraphs total, maximum 150 words per paragraph
  • Email to This email address is being protected from spambots. You need JavaScript enabled to view it. by 10:00 AM on the day of your pitch
  • Stand-up presentation, maximum ten minutes (no projector)


  1. What is the need (problem) that exists out in the marketplace (or in the real world)?
  2. Who has this need (the customer)?
  3. What innovation (product) are you developing that will satisfy this need and what makes your innovation special?
  4. What will be the benefit (value proposition) to the customer from purchasing the product?
  5. What research (in the SBIR project) do you need to conduct, in order to realize your innovation?

Need Help?

Book a conference call with KSEF Executive Director, 
Dr. Maria Labreveux.

KSEF office hours 8:30 AM to 5:00 PM Monday through Friday Eastern Time

News and Events

Application deadline to KSEF, for Federal due dates starting July 2018
K-SeffyUPAIR Funding Opportunity
April 27 - Friday
UPAIR Request for Proposal (RFP) Application Period Begins

 SBIR Connect-Covington/Newport
 May 2 - Wednesday 4:00-6:00 PM
Hofbrauhaus, 200 East Third Street, Newport, KY 41071 - Please RSVP (free)
UPAIR Funding Opportunity
May 8 - Tuesday 12:00 Noon ET
UPAIR Question Period Closes
UPAIR Deadline
May 8 - Tuesday 4:00 PM ET
UPAIR Submission Deadline: Application Period Closes
 SBIR Connect-Lexington
 May 8 - Tuesday 4:00-6:00 PM
Alexander Bullitt's Winery & Bistro, 319 Cedar Street & South Broadway, Lexington, KY 40507 - Please RSVP (free)
 SBIR Connect-Louisville
 May 10 - Thursday 4:00-6:00 PM
August Moon Bistro, 2269 Lexington Road, Louisville, KY 40206 - Please RSVP (free)
SBIR/STTR Phase Zero/Double Zero Deadline
May 29 - Monday 10:00 AM ET
Application deadline to KSEF, for Federal due dates starting August 2018