Elevator Pitch


Write an elevator pitch for a potential SBIR proposal.


  • One page maximum – one inch margins, Calibri 11 font or comparable
  • One paragraph per question (below), five paragraphs total, maximum 150 words per paragraph
  • Email to This email address is being protected from spambots. You need JavaScript enabled to view it. by 10:00 AM on the day of your pitch
  • Stand-up presentation, maximum ten minutes (no projector)


  1. What is the need (problem) that exists out in the marketplace (or in the real world)?
  2. Who has this need (the customer)?
  3. What innovation (product) are you developing that will satisfy this need and what makes your innovation special?
  4. What will be the benefit (value proposition) to the customer from purchasing the product?
  5. What research (in the SBIR project) do you need to conduct, in order to realize your innovation?